Selecting the right keywords is an essential piece to online marketing programs. It should also be a crucial part of your Social Media monitoring strategy.

At Actionly you can track these keywords and think of them in 3 distinct categories:

1. Internal
2. External
3. Industry

INTERNAL: These are keywords that are relevant to the core of your business.

1. Brand: Monitoring your brand keyword/s or popular misspellings or abbreviations of your brand are essential. Don’t get to specific when it comes to syntax such as full stops etc. Its better when you keep it general so that
you can capture all the chatter around your brand and not missing anything due to syntax or abbrevation details.

2. Name of your company: If your company’s name is not the same as your Brand, please be sure to track it as well.

3. Trademark or Copyrights: If you have any trademarks or copyrights, please track these keywords as well to ensure their is no copyright infringement going on.

4. People in the Public Eye: Please track relevant people at your company who are or might have been in the public limelight. This could be your Founder, CEO, VP of Marketing, Public Relations Manager etc.

5. Marketing Slogans: If you have a famous advertising slogan, you want to monitor it to see that it’s been used correctly or track the reach of your marketing campaign and hear what customers are talking about it and in what context.

EXTERNAL: This is a category of keywords that are external to your company.

6. Competitors: This is not a suprise to anyone. But monitoring your competitors can really put you ahead of the game. Most companies have press releases which are often pushed online even before it gets on the new blogs.
Stay in the loop about happenings, new products of your competitor. You might even hear their customers rants or raves which can give you an edge on your products or services.

7. Clients: If you are in the Public Relations business this is imperative to you. Knowing about your clients and keeping them in the news is often crucial to your strategy.

8. Industry: This is a very important keyword type that often gets overlooked and we felt deserved its own category. It’s essential to monitor industry keywords that are relevant to your industry so that you are informed about new developements, big mergers or other happenings that could effect your business. When selecting these keywords, don’t be too general. For example if you are in the Online Travel businesses, don’t track the keyword “Travel” as this might generate heaps of irrelevant information.

We at Actionly, hope this blog posting has been useful as selecting keywords for your search is crucial to the success of your Social Media Monitoring.

We have recently added a new feature to our Dashboard which has been transformed into a Social Media Dashboard – where we track how your search keywords are trending over time in a simple and easy to follow graph.

This is perfect for busy users (like your Boss) who just want to login in to Actionly once a day and check how your keywords are performing over time.  The metric we track in the graph is ‘Buzz Volume‘ which is a simple addition of all the Facebook public posts+Twitter posts+ Google Buzz posts for that keyword. Buzz volume lets you know very quickly what is the performance of your brand, product or competitor keywords that you are tracking over time and tells you if you need to be more active on the Social Media sphere or you are on top of your game.

Of course all this data is exportable in excel, which is a very useful tool. Also on the Dashboard, is a quick synopsis in table format of Total Buzz Volume, Facebook posts, Tweets, Positive and Negative tweets for all your keywords.

This nifty Dashboard is truly one of its kind and gives you quick insights that you can act on for your company or client – which is what we at Actionly are all about!

Stay tuned for more features and updates. We at Actionly our always thinking, churning and love any feedback (support@actionly.com)
Actionly, Social Media Monitoring & Listening platform

After hearing many messages from our fellow tweeters we at Actionly have launched a free account for one search keyword. Yes, one free account that lets your track your keyword on Facebook, Twitter, Google Buzz, News, Blogs, Youtube and Flickr accounts. So choose your brand name or your company name and give us a try!

 

On Actionly we follow the mantra of “Listen, Act, Engage” and this is the way our  dashboard and systems are designed too.

You can listen and view all the customer feedback across all the various Social Media channels under very clearly marked handles named as “Facebook”, “Twitter” etc.

We also have a comprehensive Social Media Dashboard that is one place where you can easily track what your total Buzz volume is. Buzz volume at Actionly is your summation of Tweets, Facebook posts and Google Buzz. This graphical output of your 30 day performance allows you to easily see how are you tracking in a nice graph.

Actionly also helps you  manage your workflow. On your messages and posts, you can tag messages or blog or news articles as “Favorites” as this might be something you want to read later. Or if you don’t want a message to re-appear on your social streams, you tag it as “Read” so that particular message won’t show up again. You can also mark messages as “To-do”, as this is nice way to remind yourself that you need to reply to that post etc. Each of our Social Media channels are equipped with their 30 day performance graphs that enables you to quickly track your performance. Under the “Twitter” handle, we show positive and negative tweets, top influencers (for the keyword selected, who you might want to engage with) and top tweets. We also have the “twitter word cloud” this is the buzz that people are talking about.

You can directly compose a tweet or respond to a twitter message directly from Actionly.  Under the “Reports” handle, we let you pull or automate your social media reports. You can even send these automated reports to other team members.

At Actionly, we really want to empower people with a comprehensive tool kit that they need to monitor and grow on Social Media Channels. So try out our Free Account at Actionly and spread the love.

We do have premium paid accounts if you need to track more keywords and more features. Please check out Pricing Plans

Actionly, Social Media Monitoring & Listening platform Actionly.com

After hearing many messages from our fellow tweeters we at Actionly have launched a free account for one search keyword. Yes, one free account that lets your track your keyword on Facebook, Twitter, Google Buzz, News, Blogs, Youtube and Flickr accounts. So choose your brand name or your company name and give us a try!

On Actionly we follow the mantra of “Listen, Act, Engage” and this is the way our  dashboard and systems are designed too.

You can listen and view all the customer feedback across all the various Social Media channels under very clearly marked handles named as “Facebook”, “Twitter” etc.

We also have a comprehensive Social Media Dashboard that is one place where you can easily track what your total Buzz volume is. Buzz volume at Actionly is your summation of Tweets, Facebook posts and Google Buzz. This graphical output of your 30 day performance allows you to easily see how are you tracking in a nice graph.

Actionly also helps you  manage your workflow. On your messages and posts, you can tag messages or blog or news articles as “Favorites” as this might be something you want to read later. Or if you don’t want a message to re-appear on your social streams, you tag it as “Read” so that particular message won’t show up again. You can also mark messages as “To-do”, as this is nice way to remind yourself that you need to reply to that post etc. Each of our Social Media channels are equipped with their 30 day performance graphs that enables you to quickly track your performance. Under the “Twitter” handle, we show positive and negative tweets, top influencers (for the keyword selected, who you might want to engage with) and top tweets. We also have the “twitter word cloud” this is the buzz that people are talking about.

You can directly compose a tweet or respond to a twitter message directly from Actionly.  Under the “Reports” handle, we let you pull or automate your social media reports. You can even send these automated reports to other team members.

At Actionly, we really want to empower people with a comprehensive tool kit that they need to monitor and grow on Social Media Channels. So try out our Free Account at Actionly and spread the love.

We do have premium paid accounts if you need to track more keywords and more features. Please check out Pricing Plans

Actionly, Social Media Monitoring & Listening platform Actionly.com

6 Reasons for Monitoring Social Media

Most companies today are engaged in Social Media. Social Media Monitoring is a key piece of Social Media marketing. Here are 6 reasons why you need to get into the social media monitoring game right now:

1. Listen and engage with customers: Social Media is an incredible place where you can have a one-to-one conversations with your customers. Your customers are talking about your brand or product and you need to monitor what they are saying. You need to engage with them and show them you are listening.

Once you start monitoring you will also be able to find out who are the influencers talking about your brand or industry are. Those influencers are great people to engage with to help you grow your social media program.

2. Manage your reputation: As you monitor what your customers are saying on Twitter, Facebook, Blogs or other channels you will be able to see what users are saying about your brand. At times you will find users who are not happy with your product or service and are voicing their opinions. You should listen to these users, connect with them and try to solve the issue. At times, certain comments might suddenly blow up into a PR disaster and hence its important to have real -time monitoring and a timely response. You will certainly need a PR plan to discuss the negative comments, but monitoring your brand is the first piece of managing your reputation online.

3. Find leads for your business: One of the best things about Social Media is that people are reaching out to their friends or the public to find out about product reviews. They ask questions like “What are the best tools for …” or “What do you think of this camera?”. That’s someone who’s an interested buyer and replying to them with why they should consider your product will help you generate product leads.

4. Monitor your Competition: Since most of the information users are sharing about you and your competitors are public, you can see what customer are saying about your competitors. That might give you feedback on what people think about your competitors product and where you might be able to differentiate.

5. Product Research: Customer opinions about your product or service are a rich source of information for new product research and development ideas. You can see what features users want or what pain points they may have like poor customer service or a not finding some information on your website. These are great ideas for your product improvements. Tweet clouds or tag clouds are great tools to visualize this rich customer information and gain product insights.

6. Measure your Engagement: All the effort you are putting into Social Media needs to be measured. Measuring social media is hard. For example you could choose to measure how many users are coming to your site from different Social Sites. As you monitor your brand, you should also see how many times people are engaging with your brand and use that as a measure of engagement – like how many Twitter followers, how many people are talking about brand, etc. The first start is to monitor your brand to measure your success.

We might have missed other useful insights you have gained from monitoring your social media programs.  Please do write to us and we share your insights. Email us at support@actionly.com

3 Types of Social Media Metrics you must measure!

Social Media monitoring is all the rage these days and you need to track relevant metrics to gauge if your social media program and strategy is successful.

How you measure your Social Media ROI depends on your objectives when you entered the social media sphere. Was your strategy to increase your brand awareness, or to engage with customers or serve like a customer feedback  platform like Comcast. Depending on your focus, those are metrics you might be interested in measuring and tracking with time. Your unfiltered, brutally honest customer feedback has even been referred to Black Gold. So it is a must to monitor.

There are 3 main categories under which most social media metrics fit into:

1. Volume
2. Engagement
3. Conversion

Volume: The volume metric determines what is the reach and frequency of your brand or company.

• Twitter: Followers, Followers/Following ratio (TIP: If you have a new Twitter account, the ratio might be low as you will be following more than the number of followers, but gradually that should change to the reverse), # of Tweets

• Facebook: Total Fans, Unsubscribes (available on ‘old insights’), New Fans/Removed fans, Monthly active users; Media consumption: Photo views, Play and Audio views

• Blog: Impression, Click/ Visits, Blog subscribers,# of Page Views, New vs. Returning users, # of pages viewed per visit, Newsletter subscribers

• Youtube: Daily views

Engagement: Engagment metrics help you understand what is the affinity for your brand? And you can track over time what your levels of engagement has increased or decreased.
Metrics that help you gauge this are:

• Twitter: Retweets, Mentions, Sentiment Analysis (i.e. Positive or Negative Tweets), what times are your links most clicked on, Number of times your Brand is mentioned

• Facebook: Interactions, Likes, Wall posts, Comments, Post quality (available on ‘old insights’)

• Blog:  Blog comments,  average time spent, bounce rate (TIP: All these metrics are available free on Google Analytics. Your site needs to be setup correctly.)

• YouTube, Flickr: Audio or Photo views, user comments, telling friends, users uploading content

Conversion: Conversion metrics maybe the most important ROI metrics that most companies are interested in tracking as this tracks how many leads or sales you have had.
Some metrics in the conversion category are:

• Inquiries/Registrations
• Transactions
• CTR using bit.ly
• Leads generated
• Sales

So referring to the Engagement: Volume graph, you’re goal is to be in the top left box, trying to increase both the Engagement and Volume of your Social Media program over time.

Monitoring week-over-week or month-over-month is key. Being patient, consistent with your social media strategy and monitoring these metrics on a regular basis is a key component of your social media monitoring strategy. If there are any crucial metrics we have missed or any interesting new metrics out there, please do let us know.

Actionly releases Multiple Facebook Fan Page tracking, Multiple Twitter tracking, New Lower Pricing & more!

At Actionly, we heard all our customer requests with regards to all their Social Media Monitoring needs and have just released a better than ever, comprehensive Actionly Dashboard. We took it one step further and reduced prices, so now our paid accounts start at an affordable $20 per month. So what do you get with these new paid accounts? We can track multiple Twitter & Facebook Fan Pages. We also have real time graphs to go with these dashboards. Of course all data is exportable in Excel.

Here are more details of all the cool features we have added to Actionly:

• Track Multiple Facebook Fan pages: Actionly now has the ability to track multiple Facebook Fan pages. So whether you have 1 Facebook fan page or 10…its all the same to us. We even go back 90 days to pull past Facebook Insights data. All data is displayed via easy to follow graphs and is exportable in Excel.

• Track Multiple Twitter Accounts: You can now track multiple Twitter accounts and we monitor key metrics like Followers, Retweets and Mentions in Actionly’s dashboard.

• Filter for specific dates: We have enabled filtering for specific dates. So you can go back to any date and see what people were saying. And of course export all this data in Excel in case you want to archive it for your records.

• Track Custom Sites: We have added a feature where you can add your industry blogs or sites in case we don’t track it already. So you can now track, monitor and export your client or your business posts in one place.

• Post to Multiple Accounts: You can reply to people’s posts right from Actionly. Whether its a response to a Facebook post or to your Multiple Twitter accounts.

We hope you find the new pricing structure and new features useful. At Actionly, we are always listening to our customers. If you would like a demo or have any comments please email us at support@actionly.com

NewTwitter: What are people saying?

We heard all our customer requests regarding monitoring multiple social media accounts. Actionly’s social media monitoring dashboard has just released this new feature where we can track multiple Twitter and Facebook fan page under one Actionly account.

To the already existing Twitter analytics we have now added Twitter analytics for multiple Twitter accounts under one Actionly account. Which means can add either add one or unlimited Twitter accounts to track under ‘my accounts’. We provide a full graphical social media dashboard where all mentions, retweets, followers for the last 30 days for each twitter account are easily displayed. All this data is easily exportable in excel. Lots of users like this feature as they can export all this information and maintain an archive of all the tweets, retweets and mentions. Our excel exports are quite in-depth as we provide dates, full comments and user name for all tweets. Additionally from Actionly, you can also reply to a tweet, retweet a post or save a tweet as a favorite to read later.

Yes..its finally arrived Facebook Insights tracking for multiple Facebook fan pages is available. We already tracked Facebook public searches for keywords you are monitoring. Under Facebook Insights Analytics you can immediately see all the Facebook posts from your Facebook fan pages. If you click on the cloud icon you can get Tag Clouds for any data you are viewing that will show you the most popular words being mentioned on your Facebook fan page. Keywords in orange are words that are being repeated often, words in Red are negative sentiments and require your immediate attention and assist with reputation management etc. The aim of this Tag Cloud is to help you navigate through relevant posts and comments.
You can export all Facebook insights data in excel you will get a the whole gamut of Facebook Insights which goes back the last 90 days and gives you metrics such as Page Fans, Active users etc to mention a few.

Our goal at Actionly is to be a robust social media monitoring tool. We are always looking for user feedback to innovate and simplify everyone’s social media monitoring needs, so feel free to leave a comment or ping us with ideas or feedback.

Actionly releases Language and Location for Twitter

You can filter languages directly from Actionly’s dashboard under Top Tweets or under the Sentimental Analytic tabs such as Positive tweets or Negative tweets. From our Social Media dashboard we filter up to 8 most requested languages.

Actionly's Language Filter for Twitter

But if you are looking for more specific languages from Twitter, we do support them as well.  All you have to do is export the data in excel and that is where you will also find the locations data in addition to more regional languages like Catalan, Hindi etc. This of course is provided that Twitter gives us all this information.

Language & Location Excel Export

We are always listening to our customers; so if there are any other features you will like to see, we all ears!